Posted on July 05 2016
Complex drops the knowledge around the Apt4B pop up:
Jay Z’s debut album, Reasonable Doubt, will forever be hailed as one of hip hop’s landmark records. In honor of the projects 20th anniversary this week, Roc-A-Fella co-founder Kareem "Biggs" Burke will launch a special pop-up shop to celebrate the album’s legacy.
The event will be hosted in collaboration with denim brand Fourth of November. It will take place in a Los Angeles concept space called Apt. 4B, which will be modeled after Jay’s Brooklyn apartment during the '90s. There, attendees can enjoy Reasonable Doubt and Roc-A-Fella memorabilia, as well as get a look at never-before-seen photos. But that’s not all. The event will also debut the first drop of the Reasonable Doubt collection in collaboration with Jay Z, who helped create the range of posters, tees, and headwear. There will also be exclusive items from Fourth of November and limited edition New Era Reasonable Doubtanniversary hats.
The kick-off party will go down from 12-7 p.m. this Saturday at 517 N. Fairfax Ave. in L.A. The pop-up will stay open through July.