Posted on July 05 2016
Pitchfork shares the lowdown on the APt4B pop up shop:
Jay Z’s '90s Apartment Re-Created for Reasonable Doubt Pop-Up Shop
Jay Z's album Reasonable Doubt turns 20 this year, and to celebrate the occasion Roc-A-Fella co-founder Kareem “Biggs” Burke is opening a pop-up shop at APT 4B in Los Angeles that mirrors the look of Jay Z's apartment in Brooklyn from the 1990s. In an interview with Billboard, Burke reveals that the shop will sell Reasonable Doubt t-shirts, cassettes, and more, with some of merch to be spun off into its own Reasonable Doubt line afterwards. The shop will open this Saturday June 25, the 20th anniversary of the album, and will remain open through July.