Posted on June 26 2016
Celebrating the 20th anniversary of the release of Reasonable Doubt, Biggs spoke with PageSix about the historic anniversary. Check out the full story on PageSix or below:
Jay Z reunites with Roc-A-Fella Records co-founder
Jay Z has reunited with one of his Roc-A-Fella Records co-founders, Kareem “Biggs” Burke, to commemorate the 20th anniversary of Jay’s 1996 debut album, “Reasonable Doubt.”
“When we started ‘Reasonable Doubt,’ we just set out to build a great project and sell millions of records. We didn’t make the money we thought we would make, but it was kind of like an instant classic,” Biggs told Page Six. Looking back, “We did something that was so intense. I’m always listening to it . . . especially the last three or four weeks.”
On Friday, the duo unveiled a “Reasonable Doubt” clothing line with Burke’s denim brand Fourth of November at an LA pop-up store they’re calling “Apt. 4B.”
They modeled the shop after the Brooklyn apartment in which Jay Z grew up.
“He lived in apartment 4B, and the shop is designed to look like Jay Z’s Marcy Projects apartment,” Biggs explained. “We wanted to be true [to the past] and give people something to latch onto and have a movement behind it.”
Other Apt. 4B shops with the collection will pop up in cities throughout the year.